The Ancher brand

Guidelines and assets for anyone representing Ancher in press, partnerships, or marketing materials.

Our mark

The Ancher logo comes in four variants. Use the version that best fits your context. Always maintain clear space around the mark.

Horizontal

SVG Light Dark PNG Light Dark

Vertical

SVG Light Dark PNG Light Dark

Symbol

SVG Light Dark PNG Light Dark

Wordmark

SVG Light Dark PNG Light Dark

Clear space

Maintain padding equal to the symbol height on all sides. Never crowd the logo with other elements.

Clear space - lockup

Clear space - symbol

Don'ts

• DON'T stretch or alter the logo in any way
• DON'T violate the minimum clear space around the logo
• DON'T crop the logo
• DON'T place on busy or low-contrast backgrounds
• DON'T recolor the logo outside the brand palette
• DON'T add effects, shadows, or textures to the logo